Covergirl recently retired their iconic slogan, “Easy, Breezy, Beautiful” with a new slogan and new brand logo, it’s now #IAMWHATIMAKEUP. Their relaunch of their makeup in January 2018 it’s made most visible with their new packaging.  The packaging is very minimalist, clean and modern.  It has a fresh new look that doesn’t feel drugstore-y. Their new slogan “I am what I makeup” is meant to connect with people and start a dialogue with people not just a tagline.  I love the new look and the new collection, Vitalist Healthy Glow that I tried. The Vitalist Elixir Lip Oil is very hydrating.  It just gives a hint of color to your lips.  The oil is blend of different oils, and it very light weight.  It doesn’t feel sticky on and gives you enough shine that you could replace it with your lip gloss. When it comes to highlighter’s I always…

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