The Expert With Umbreen Sheikh

Today on The Expert we have Umbreen Sheikh, founder of Wink Brow Bar. Umbreen grew up in London and was influenced by her mother’s passion for beauty, who had her own salon. She watched countless brow and eye transformations and it inspired her. Umbreen moved to New York City in 2003, where her journey of stepping into the role of “Beauty Entrepreneur” started. Umbreen has created the successful Wink Brow Bar with locations in New York City, and the Wink Brow Bar product line that covers total eye zone care — and then some! 

Recent beauty splurge?

Lip scrubs and non smudging lip colours! (The joys of wearing a face covering all day!) and Huda Nude Eye Palette

Foundation brush or sponge?


Song you are listening to on repeat?

All Of Me by John Legend

Favorite beauty product?

Wink Brow Bar Perfecting Quad

Makeup trend that everyone should try?

Black Liquid Eyeliner

Makeup up trend that should go away?

Heavy based full coverage concealers!

Makeup product you wish was invented?

A travel mask that could be applied over makeup keeping the face hydrated throughout the flight or overnight 🙂

Your best beauty tip?

Always cleanse and moisturise before applying makeup

Best advice you have ever received?

Always remove your makeup before sleeping! And never touch or over pluck your eyebrows!

Dream person to work with?

Bobbi Brown

Best drugstore buy?

Stick on nails!

Always in your fridge?

Sparkling water!

You can follow her on Instagram @WinkBrowBar